Privacy Policy

Data We Collect

Automatically collected data (Google Analytics 4)

When you visit our website, Google Analytics 4 automatically collects:

• Pages visited and time spent
• Approximate geographic location (country / city level)
• Device type, browser, and operating system
• Referral source (how you found us)

This data is aggregated and anonymised. We do not collect your name, email, or contact details through the website itself.

Automatically collected data (Microsoft Clarity)

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve our products and website experience. Clarity may collect:

• Pages visited, clicks, scrolls, and mouse movements
• Session recordings and heatmap data
• Device type, browser, and screen resolution
• Referral source and approximate geographic location

Website usage data is captured using first- and third-party cookies and other tracking technologies to determine page popularity and online activity. We use this information for site optimization and to understand how visitors navigate our content. For more information about how Microsoft collects and uses your data, see the Microsoft Privacy Statement.

Data you provide voluntarily

If you contact us via WhatsApp (+852-9285-1189) or email ([email protected]), we receive the contact details and message content you choose to share. This information is used solely to respond to your enquiry or facilitate a transaction.

Purchase data

All purchases are processed through Etsy or Carousell. We do not process or store payment information on this website. Please refer to each platform's privacy policy for how your purchase data is handled.

How We Use Your Data

We use analytics data to:

• Understand which pages and products are most useful to visitors
• Improve website content and user experience
• Monitor site performance
• Review session replays and heatmaps to identify usability issues

Contact information you share is used only to respond to enquiries and facilitate transactions. We do not sell or rent your data to third parties.

Third-Party Services

Cookies

Analytics cookies (Google Analytics 4)

On your first visit we ask for your consent before setting analytics cookies. If you decline, no analytics cookies are placed. You can change your preference at any time via the cookie notice, or opt out globally using Google's browser add-on at tools.google.com/dlpage/gaoptout.

Analytics cookies (Microsoft Clarity)

Microsoft Clarity uses first- and third-party cookies and similar tracking technologies to record how you interact with our website, including session replays and heatmaps. Clarity loads when you visit our site. Learn more in the Microsoft Privacy Statement.

Essential cookies

We do not set any additional session or authentication cookies beyond the analytics services described above. No cookies are used for advertising or profiling purposes.

Data Retention

Google Analytics 4 data is retained for 14 months, after which it is automatically deleted by Google. Microsoft Clarity session recordings and related analytics data are retained according to Microsoft's data retention policies (typically up to 30 days for session replays). Contact data shared via WhatsApp or email is retained only as long as necessary to fulfil your enquiry or complete a transaction.

Your Rights

If you are based in Hong Kong, the European Economic Area, or the United Kingdom, you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent for analytics at any time (click "Decline" in our cookie notice)
• Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us via WhatsApp: +852-9285-1189 or email: [email protected].

Data Controller

Policy Updates

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the website after any change constitutes your acceptance of the updated policy.